Client: Constanza Blousson, TS International Realty
Service: Promotional Video (Concept - Final Product)
Location: 465 Brickell Ave - Icon Brickell, Miami, Florida
Project Date: 2021
Programs/Software: iPhone 12 Pro Max, Adobe Premiere Pro, Adobe After Effects
Icon Brickell Promotional Video for Constanza Blousson, a realtor at TS International Realty in Miami, FL.
All the footage was recorded on my iPhone 12 Pro Max and edited using Adobe Premiere Pro and After Effects.
The concept was to create a video that is experiential and informational, to promote a specific unit for sale at Icon Brickell to the Miami real estate market. Icon Brickell is a luxurious, modern residential tower in Downtown Brickell, so my idea was to capture footage that highlights this unique Miami vibe that is present in the overall design and aesthetic of the building. By recording footage of the buildings hyper-playful and diverse color schemes, textures, and materials, and pairing it with a house/techno soundtrack, the visual identity of Icon Brickell was coming to life. The typography was kept clean and simple through the use of the Adobe Font, Degular, in order to elevate the modern look of the overall video.
Since Miami's real estate market is made up largely of Latino/Hispanic communities and the client (Constanza Blousson) is Hispanic, the informational audio component is in Spanish.